8 articles in this category
You've just rolled out Jollyx to your user base. The first week's numbers look fine—installs are in line with projections, maybe even a little ahead. ...
You built a solid Jollyx app. It solves a real problem. But after launch, the numbers tell a different story: installs are low, and those who do insta...
When engagement metrics start slipping, most teams look at onboarding flows, feature adoption, or notification fatigue. But often the real culprit is ...
You've done the hard work: added a manifest file, registered a service worker, and persuaded users to tap 'Add to Home Screen'. Then you check analyti...
When a user decides to install your app—whether it's a progressive web app, a mobile app from a store, or a desktop application—they've already crosse...
Every product team dreams of a loyal user base that returns day after day. But loyalty isn't built on features alone—it starts the moment someone trie...
Introduction: The Silent Killer of Platform GrowthIn my decade-plus of consulting for engagement-driven platforms, I've witnessed a recurring, insidio...
Introduction: Confronting the Counterintuitive Reality of Product GrowthFor over a decade, I've consulted with SaaS and mobile app teams, and one of t...